Private insurer Bajaj Allianz Life Insurance reported a 30% increase in women pursuing career goals compared to 2019, with 73% focusing on career-related aspirations in 2023. These insights stem from their Life Goals Preparedness Survey 2023, which involved 417 female respondents aged 22-55 from diverse areas, ranging from metros to emerging Tier 2 cities. Notably, Indian women are now setting an average of 12 life goals, a significant rise from 5 goals in 2019, slightly surpassing men in this regard.
Key Findings
- Work-life balance is the foremost priority for 86% of participants.
- Providing financial security for the family ranks as the next top goal, prioritized by 71% of women.
- Other significant goals include children’s education, owning a dream home, health, fitness, and travel aspirations.
- 54% of women find their life goals challenging, indicating a confidence gap compared to men.
- Expanding businesses and property acquisition are the most daunting goals, while owning a dream home and traveling are commonly pursued dreams.
- 49% of women seek expert advice for financial planning, especially for child education (55%) and retirement planning (60%).
- Life insurance is the preferred investment choice for 70% of women, followed by bank fixed deposits at 47%.
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