The upcoming 2024 Paris Olympics, scheduled for July 2024, have initiated trials as athletes prepare for the prestigious event. Nike recently unveiled the track and field kits designed for Team USA and Team Kenya, garnering attention particularly for Team USA's design, which has sparked controversy on social media.
As detailed in Citius Magazine's recent post, the men's uniform for Team USA comprises an incut sleeveless tank top paired with thigh-length fitted shorts. In contrast, the women's uniform has drawn criticism for its less conservative design. The sleeveless suit features a high neckline but with deep incut leg cutouts, highlighting a stark distinction between the men's and women's attire. Social media users swiftly labeled this design as "patriarchal" and "misogynistic." In contrast, Team Kenya's women's uniforms, also designed by Nike, feature thigh-length shorts and a sleeveless sports bra, presenting a more traditional and practical approach.
Following the online backlash, Nike responded to the controversy through a statement relayed by Yahoo! News. They clarified that the controversial uniform was one of several options presented to athletes during the development process, emphasizing that athlete feedback plays a significant role in their product development. The statement aimed to address concerns and reaffirm Nike's commitment to athlete input and inclusivity in their designs.
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